Marketing efforts, in total directed toward a specific targeted group--direct selling, direct mail, catalog or cable--for soliciting a response from customer. A library may mail a library registration card to every new mother in the hospital.
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http://archive.ifla.org/VII/s34/pubs/glossary.htm
Direct marketing is a channel-agnostic form of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional lette...
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http://en.wikipedia.org/wiki/Direct_marketing
marketing directly to the packer or end consumer.
Found on
http://premierfarmdiary.blogspot.co.uk/2012/02/glossary.html
(from the article `marketing`) Direct marketing is direct contact between a seller (manufacturer or retailer) and a consumer. Generally speaking, a seller can measure response to ...
Found on
http://www.britannica.com/eb/a-z/d/53
Direct marketing:
Found on
http://www.encyclo.co.uk/local/20425
Sending a promotional message directly to consumers, rather than via a mass medium. Includes methods such as Direct Mail and Telemarketing.
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http://www.encyclo.co.uk/local/21023
The marketing of products, services, etc., directly to individual potential customers by sending them catalogues, leaflets, brochures, etc., by mail (including e-mail), calling them on the telephone or calling door-to-door
Found on
http://www.encyclo.co.uk/local/22643
Sending advertising material directly to potential customers either by post, fax, email or information by telephone.
Found on
http://www.journalism.co.uk/terms-definitions-dictionary-terminology-words/
Advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a communication from the marketer. The communication itself may be in any of a variety of formats including postal mail, telemarketing, direct e-mail marketing...
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http://www.stormwebsitedesign.com/aberdeen_web_design_web_glossary.php
[
n] - marketing via a promotion delivered directly to the individual prospective customer
Found on
http://www.webdictionary.co.uk/definition.php?query=direct%20marketing
All activities which make it possible to offer goods or services or to transmit other messages to a segment of the population by post, telephone, e-mail or other direct means.
Found on
https://www.encyclo.co.uk/local/20161
an interactive system of marketing that uses one or more advertising media to effect a measurable response at any location, forming a basis for further developing an ongoing relationship between an organisation and its customers.
Found on
https://www.encyclo.co.uk/local/20463
noun marketing via a promotion delivered directly to the individual prospective customer
Found on
https://www.encyclo.co.uk/local/20974
Direct Marketing
Found on
https://www.encyclo.co.uk/local/21395
marketing direct to the consumer, as by direct mail or coupon advertising.
Found on
https://www.infoplease.com/dictionary/direct-marketing
No exact match found.
